The advertising agency El Creativo contacted me to produce visual materials for Mikes, a citrus-flavored vodka drink from AB InBev. We developed three distinct campaigns, each tailored to a unique occasion: Halloween activations and the Final of the South American Football Cup.
Each of these pieces combined branding strategy, storytelling, technical execution, and real-time documentation, delivering vibrant content that reflects Mikes’ playful, youthful spirit while supporting the brand’s visibility across physical and digital platforms.
Each of these pieces combined branding strategy, storytelling, technical execution, and real-time documentation, delivering vibrant content that reflects Mikes’ playful, youthful spirit while supporting the brand’s visibility across physical and digital platforms.
HALLOWEEN CAMPAIGN – MAP ANIMATION
For this piece, the concept revolved around highlighting key nightlife locations across Asunción where Mikes would be handed out during Halloween night. The map needed to feel mysterious yet recognizable—suggestive enough for viewers to identify the spots without explicitly showing them.
I was responsible for the entire execution, from the graphic design to the 2D animation in Adobe After Effects. The agency provided the basic storyline, but the visual interpretation, animation, and execution were entirely in my hands, shaped by brand research and a clear understanding of Mikes’ youthful, spontaneous identity.
HALLOWEEN CAMPAIGN – DISGUISE ACTIVATION (LIVE ACTION)
For this part of the Halloween activation, Mikes launched an interactive out-of-home installation in Asunción’s most popular shopping mall. A collection of Halloween costumes was made available to passersby who had yet to choose a disguise on October 31st. The installation evolved interactively, revealing that Mikes was behind the initiative.
My role included on-site filming, capturing key interactions, and visually telling the story according to a script provided by the agency. I also recorded the voice-over, as my tone unexpectedly matched the brand’s desire for a natural, relatable feel.
Post-production involved editing in Premiere Pro, color grading, and music curation to match the brand's energetic, playful tone.
Post-production involved editing in Premiere Pro, color grading, and music curation to match the brand's energetic, playful tone.
SUDAMERICANA CUP FINAL – LIVE FOOTAGE ACTIVATION
This final campaign followed a similar dynamic to the Halloween live-action event. I was tasked with filming on the streets of Asunción’s main nightlife area during the Copa Sudamericana final, capturing authentic reactions and moments. The activation included a foosball tournament, where participants could win a branded Mikes foosball table.
Once again, I handled the complete on-site production, shooting all footage and crafting an edit that aligned with the client’s expectations in terms of storytelling, rhythm, and energy.
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