This project was developed for Banco Continental, one of the top financial institutions in Paraguay. The objective was to create a short, engaging video that clearly explains how to open a bank account—optimized for digital platforms and mobile users.
The client provided the graphic design in Illustrator along with the final audio track, which included voiceover and music. Since the timing was already locked, I had to structure the entire animation around the audio, keeping everything tight, clean, and well-paced.
I proposed replacing their original static hand illustration with a more dynamic version that allowed me to include a 3D-style smartphone (built directly inside After Effects). This made the piece feel more current and helped emphasize the mobile aspect of the process.
All assets were imported using the Overlord plugin, which ensured smooth integration between Illustrator and After Effects. Every scene was animated step by step, keeping the visuals simple but impactful.
Watch it on their social post.
Watch it on their social post.
The video was approved with no changes and was successfully used across social media and internal digital channels.